sex unlockers

Young people are spending more time playing video games than having sex. We found a bold insight: many video game characters are real and they have partners. So, on Valentine’s Day, Durex made the biggest stars of EA SPORTS games unavailable, blocking them with a simple message: “Messi is not available, he’s having fun with Antonella.” The goal? To get players to turn off the console and turn on the connection with their partners. A daring idea to make sex the favorite game of young people once again.

AWARD

1 Plata Top Dog - Miami Ad School